Audit + Action Plan

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Fix what matters first—Google, website, reviews, photos. Leave with a 90-day plan you can actually follow.

Who it’s for

Small businesses in Western Massachusetts / the Pioneer Valley—farm stands, retailers, cafés, markets, artisans, and service shops—who want more direction clicks, calls, foot traffic, and weekend sales without hiring a full team.

What you get (deliverables)

  • Local SEO & Google Business Profile audit
    Correct hours & categories, short description, services, photo gaps, review plan, and “map pack” checklist.

  • Website hygiene pass (top 4 fixes)
    Mobile speed, clear hours/menu/location, stronger calls-to-action, and basic on-page SEO (titles, meta, image alt).

  • Listings & maps check
    Apple Maps, Bing, Yelp/industry directories—claim/clean where it counts.

  • Photo & content guide
    A 12-shot list (what to shoot and where), captions/alt-text starters, and 6 plug-and-play post prompts.

  • 30-day content starter kit
    Weekly Google Business Profile + Instagram posts with caption starters and timing.

  • One-page Scorecard
    Red/amber/green priorities and the 10 fixes that move the needle.

  • Before/After mockups
    Homepage and GBP examples so you can picture the win.

  • 90-day Action Plan
    A calm, step-by-step roadmap with owners & due dates (yours or ours).

What you’ll see improve

  • Search visibility in “near me” and “Pioneer Valley” queries

  • Directions & calls from Google Maps

  • Website conversions (clearer CTAs, hours, menus)

  • Review flow (simple ask + response templates)

  • Faster seasonal launches (CSA, events, holidays)

How it works (timeline)

  1. Kickoff (20–30 min) — goals, logins, quick tour of your business.

  2. Audit week — we do the digging, screenshots, and draft your fixes.

  3. Handoff (45 min) — walk through your Scorecard + 90-day plan; decide what you’ll handle vs. what you want us to do.

  4. One revision on copy/GBP included.

  5. Typical duration: 10–12 business days.

FAQs

Will you make changes for me?
Light fixes are included (copy, titles, meta). Heavier lifts (new pages, full photo shoot) can be added or handled in a Tune-Up.

What if I’m brand new?
Great time to start—your plan will include set-up steps so you launch clean and findable.

Ready to see what’s possible in 90 days?.

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