FoxHill Events

Event Planning + Promotion
Plan, promote, and run small-town events that actually fill up—without burning you out.

Who it’s for

Small businesses in Western Massachusetts / the Pioneer Valley—farms, farm stands, breweries, cafés, markets, makers, and main-street shops—who want better turnout for events like u-pick days, tastings, live music, workshops, and holiday markets.

Perfect if you’ve tried events before and felt the planning, promotion, and follow-up were “too much.”

What you get (deliverables)

Event concept & calendar
Clarify your event type, ideal guest, and goals. Pick dates, timing, and simple success metrics (tickets, sales, sign-ups).

Promotion plan & checklist
A clear, step-by-step plan for 4–6 weeks out: what to post, when to email, who to partner with, and how to get on local calendars.

Marketing assets
Simple, on-brand pieces you can reuse: one event landing section or page, one email, social posts, and a poster/flyer design ready to print.

Local listings & partners
Guidance on getting your event into Google, local media/event listings, and cross-promotions with nearby businesses.

Day-of signage & flow
Recommendations for parking, wayfinding, welcome area, and simple upsell spots (merch, add-ons, next-visit offers).

Post-event recap & follow-up
A quick recap template and follow-up email/post so you can capture reviews, photos, and interest for your next event.

How it works (timeline)

Kickoff (30–40 min) — talk through your idea, date options, capacity, and goals.

Planning week — we confirm the concept, build your promotion plan, and draft key assets.

Promotion period — 3–6 weeks of light touch support: tweaks to posts/emails, timing suggestions, and quick check-ins as needed.

Post-event (20–30 min) — short debrief: what worked, what to change, and how to turn it into a repeatable seasonal event.

Typical duration: from 4 to 8 weeks depending on your event date and lead time.