Strategic Marketing Advisory
Thirty years of Fortune 500, High Growth, IPO-ready marketing. Built for what you're building.
Fractional CMO and demand generation strategy for tech companies, startups, and growth-stage businesses. The frameworks, the playbooks, the guidance, from someone who's built them at scale and knows how to make them work when the stakes are real.
Who This is For
The advisory offering works with a specific kind of company: you're past the idea stage, you have a product or are close to launch, and you need a senior marketing leader who's done this before, without the full-time hire.
You've built the product. Now build the brand and the pipeline.
Early-stage Businesses
Pre-launch or just-launched. You need brand positioning, an ICP that actually maps to revenue, and a go-to-market strategy before you spend a dollar on ads or hire your first marketer.
Growth-stage companies
You've got traction but no marketing infrastructure. Your demand gen is ad hoc, your messaging changes weekly, and your pipeline forecasting is a guess. Time to build the system.
You're brilliant at your product. Marketing is draining your time and energy. You don't need someone to run your Instagram; you need a strategic partner who can build the machine.
Founders wearing the CMO hat
B2B / enterprise
Long sales cycles, multiple decision-makers, complex buying committees. You need someone who understands enterprise demand gen; ABM, content strategy, sales enablement, pipeline architecture.
What i Do
I work at the strategic layer. I'll build the plans, the frameworks, and the decision architecture your team needs to execute — and I'll bring in trusted specialists when you need hands-on keyboards.
Brand Strategy & Positioning — Competitive positioning, messaging architecture, brand narrative, visual identity direction. The foundation everything else sits on.
ICP & Market Definition — Ideal customer profile development, TAM/SAM/SOM analysis, buyer persona mapping, market segmentation. Know exactly who you're selling to and why they'll buy.
Demand Generation — Full-funnel demand gen strategy: content engine, paid media framework, ABM programs, lead scoring, pipeline architecture, and attribution modeling.
Go-to-Market Planning — Launch strategy, channel prioritization, messaging by segment, sales enablement, competitive battlecards. A GTM plan built to actually execute.
Marketing Team & Vendor Architecture — Org design, role scoping, agency selection and management, martech stack recommendations. Build the right team and infrastructure for your stage.
Fractional CMO — Ongoing strategic leadership on a retained basis. I join your leadership team part-time, attend the meetings that matter, and keep your marketing moving forward.
How it Works
Step 1: Discovery Call
A 30-minute conversation to understand where you are, where you need to be, and whether I'm the right fit.
Step 2: Intake & Scope
You fill out the intake questionnaire below. I review it, define the scope, and send a Statement of Work with clear deliverables and a timeline.
Step 3: Strategic build
I deliver the frameworks, plans, and strategic assets — with weekly check-ins to keep momentum and answer questions as they come up.
Step 4: Handoff & executional support
You get documented playbooks your team can run. If you need execution partners, I'll bring in vetted designers, developers, and agencies.
Two ways To Work Together
Strategic Sprints
PROJECT BASED
A defined project with a clear start, clear end, and specific deliverables. Ideal for brand builds, GTM planning, or demand gen architecture.
Typical duration: 6–12 weeks
Scoped deliverables with milestone check-ins
Weekly strategy sessions included
Full documentation and playbook handoff
Fractional CMo
RETAINER BASED
Ongoing strategic marketing leadership embedded in your company. I become part of your team on a part-time basis, for as long as you need senior marketing guidance.
Monthly retainer, minimum 3-month commitment
Dedicated hours per week (scoped to your needs)
Leadership team participation
Continuous strategy iteration and oversight
The Short Version
About Me
I spent 30 years building marketing programs for startups gone IPO, high-growth midcap, privately held, and Fortune 500 companies; the kind of work where the budgets are big, the stakes are real, and the frameworks have to hold up under pressure. I've led demand generation, ABM, brand strategy, go-to-market planning, and marketing team builds across B2B at scale.
Now I run Farm at Fox Hill, where I apply that same strategic thinking to businesses at every stage — from the local farm stand to the VC-backed startup. The through-line is the same: build the right foundation, target the right people, say the right things, and build a system that keeps working after I'm gone.
I'm not an agency. I'm not a generalist contractor. I'm a senior marketing leader you can bring in to do the strategic work that matters most — and to make sure it gets done right.
Core expertise
B2B / Enterprise demand generation
Brand strategy & positioning
Go-to-market planning
ICP & market segmentation
Content strategy & thought leadership
Marketing org & vendor architecture
ABM program design
Sales enablement & pipeline strategy
Martech stack design
Fractional CMO leadership
Start a conversation
Tell me about your business.
Fill out this intake questionnaire and I'll come back to you within two business days with a response and, if it's a fit, a proposal for how we'd work together.
No pressure, no pitch. Just a real conversation about whether I can help.