A 12-Month Marketing System for Small Businesses
One 30-minute lesson. One simple task. Each week, your marketing gets a little stronger until you have a complete system you run yourself, without hiring an agency.
Go From Invisible Online to Fully Booked!
How it Works
One lesson. One action. Every week for 12 months.
Each month focuses on one marketing system. Each week, you watch a short video, read a brief lesson, and do one concrete task. By the end of the month, you have a real, working asset — not just notes.
30 Mins Per Lesson
4 Lessons Per Month
12 Months - 12 Chapters Built
1 Action Per Lesson
Who this is for
Built for place-based businesses with no time to waste
This isn't a generic marketing course for online entrepreneurs. Every example, every framework, every action item is built for the kinds of businesses that anchor New York and New England communities.
Farm Stands & CSAs’
Drive seasonal traffic, fill CSA shares, build a loyal list before opening day.
Shops & Makers
Show up locally, tell your story, and turn foot traffic into online visibility too.
Restaurants, Breweries, & Bakeries
Get found on Google, build weekday traffic, and turn first-timers into regulars.
Local Service Businesses
Fill your calendar, reduce no-shows, and stop relying only on word of mouth.
Course Chapters
01 -Your Marketing Foundation
Who you are, who you serve, what makes you worth choosing. Your core message, done.
Deliverable → Marketing scorecard + brand statement
02- Google Business Profile
Get found when locals search. Optimize your listing, photos, and reviews the right way.
Deliverable → Fully optimized Google profile
03 -Your Website, Clarified
Fix what's confusing visitors and costing you customers. Clearer homepage, stronger calls to action.
Deliverable → Updated homepage copy
04 - Local SEO Fundamentals
Show up in local searches without paid ads. Build the foundation that compounds over time.
Deliverable → Local SEO checklist, complete
05 - Your Seasonal Photo Plan
Stop scrambling for content. Build a year's worth of photo moments tied to your seasons.
Deliverable → 12-month seasonal photo calendar
06 -Build Your Email List
Your email list is the one thing you own. Set it up, invite people in, and write your first email.
Deliverable → List live + welcome sequence ready
07–09 - Social, Stories & Seasonal Campaigns
Build a realistic, repeatable posting system. Run your first seasonal push. Stop guessing what to say.
Deliverable → Content templates + campaign calendar
10–12 - Reviews, Retention & Your Annual Plan
Turn customers into fans, collect reviews confidently, and close the year with a full marketing plan for next year.
Deliverable → Annual marketing plan, ready to run
Why not just hire an agency?
What agencies charge thousands to manage — you'll own forever.
Marketing agencies aren't wrong. But they're expensive, and when you stop paying, you start from scratch. The Academy gives you the same foundational systems — and you keep the skills no matter what.
Join the Academy
Simple pricing. Real results.
No upsells. No surprise costs. Just a structured program that builds your marketing system, week by week, at a price that any local business can justify.
The complete 12-month marketing curriculum for New England's small business owners — one annual investment, full year of access.
What makes this different
Three things you won't find anywhere else
Built for your business, not the internet
Every example features a farm stand, a café, an artisan shop — not a Shopify store or a lifestyle influencer. New England is the backdrop, not an afterthought.
Decades of expertise, zero jargon
30+ years of corporate marketing experience, translated into plain English for a busy farm owner on a Wednesday morning. Not a consultant. A neighbor who knows her stuff.
Implementation, not inspiration
You don't finish a lesson with a list of things to think about. You finish with one completed task and a real asset you can see. By month 12, your marketing system is built.
We’re your neighbor - with benefits
Hi, I’m Amy, founder of Farm@FoxHill in Bernardston, MA. After 30 years leading sales and marketing teams for national tech brands, I brought that big-brand craft home to the Pioneer Valley.
Farm@FoxHill helps small business owners, farms, shops, cafés, and makers get found and chosen: local SEO/Google Business Profile, websites, reviews, email/social, and seasonal events and campaigns.
Explore the site for quick DIY tips, professional support, owner spotlights, New England merch, and the occasional farm- to-table recipe. Ready to grow weekend traffic and sales? Start here.